Shri Lal Bahadur Shasri, Prime Minister of India, visited Anand on 31st October for inauguration of the Cattle Feed Factory of Amul at Kanjari. As he was. CSR activity at AMUL – Free download as Word Doc .doc /.docx), PDF File .pdf), Text File .txt) or read online for free. A report. amul csr ppt. Uploaded by amaygujrati. csr activity done by amul ..!!!!!!!! Copyright: Attribution Non-Commercial (BY-NC). Download as PPT or read online from.

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This social barrier has been removed by the milk co-operatives.

Skip cs main content. The inception of these awards dates back to How many village DCS are registered with the Union? To ascertain how CSR is implemented in organizations, some research uses a developmental framework to show change in awareness, strategy, and action over time, and posits stages of CSR from elementary to transforming e.

CSR Initiatives

If we can transplant the spirit of Anand in many other places, it will also result in rapidly transforming the socio-economic conditions of the rural areas and in our achieving the objective of a socialistic pattern of society.

It has nearly 50 sales ov spread all over the country, more than 5 wholesale dealers and more than retailers. The visit leaves an everlasting impression on their minds that by selling AMUL products, they are discharging a social responsibility towards a large number of poor farmers whose livelihood depends upon their skill and integrity. In AugustAmul introduced Kool Koko, a chocolate milk brand extending its product offering in the milk products segment.

But the benefits that accrue to mankind when a tree is planted cannot be measured in money and is priceless.

CSR Initiatives

So as to maximise the earnings of the milk producers the GCMMF changes the product profile during the fiscal and directs its sales and marketing activities towards those pf that would bring in maximum returns. Men concede that those women should have a say in how this money is to be spent.


The major advantage of taking milk and not cattle from villages into cities was the convenient, economic and scientific management of the milk animals in milksheds through improved breeding, feeding and health care practices.

Second tree plantation programme 15th August, in which around Along actiities logistical arrangements direct contact was established with different agencies for receipt of saplings. Along with logistical arrangements direct contact was established with different agencies for receipt of saplings.

During the fiscal, as the GCMMF finds that from its earnings it is possible to pay more to the producers for milk, the final price is declared higher than the interim price being paid. MUs conducted survey after 5 months to find out the survival rate of sapling under the programme.

They are expected to be courteous, frie-ndly, respectful, and considerate to the customer. So far, under various schemes, thousands of farmers are covered to increase the cattle holding size from small to medium size. Union staff train and provide consulting services to support village co-operative society leaders and staff. The spread of the co-operative movement in the villages is contributing to social changes. It caused death of thousands of people, tens of thousands were injured, hundreds of thousands were rendered homeless and damage of billions of Rupees was done.

For better coordination and sustainable success, Teams have been formed at various levels. In addition, Amul organizes donation of blood on emergency. The state level apex body of dairy farmers in Gujarat gave a serious thought in this direction and discovered a novel idea for giving back to nature. But at the same time, these countries suffer social challenges such as poverty, corruption, population growth, etc.


The Museum has a Photo Gallery and Auditorium. Lead to cut costs, raise response rates and increase growth.

Farmers have also created nurseries to produce saplings and almost 45 such nurseries have been created as of date. Since men are the basis for achieving the CSR, the GCMMF lays emp- hasis on their development into competent, courteous, credible, reliable, responsive communicators activifies performers.

Anand Milk Union Limited. The Anand Model co-operatives have progressively eliminated middlemen, bringing the producers in direct contact with consumers.

But all this required immaculate planning and execution. There are 12 district co-operatives each being managed by a member board elected by the college comprising the nominated representatives or activuties of the village co-operatives. In circular details for milk producer members to make necessary preparations like deciding activkties place, digging the pit, taking care of saplings etc.

Invariably the price paid to the member-producers in Gujarat is higher by 15 per cent than the national average.

Corporate Social Responsibility, The Amul Way

Milk co-operative societies have created white-collar jobs too. Blood donation camps are amu regularly in rural areas through Village Dairy Co-operative Societies. At the end of each year, a portion of the DCS profits is used to pay each member a patronage bonus based on the quantity of milk poured. To meet with the CSR it is expected that a business in its entire procurement-production-processing-marketing chain should focus on human development involving the producer, the worker, the supplier, the consumer, the civil society, and the environment.