About the Author. Rédacteur en chef du magazine Wired, Chris Anderson est un des penseurs de la nouvelle économie de l’ère numérique. Avant de prendre la. La Longue Traîne: Comment Internet a bouleversé les lois du commerce Chris Anderson is Editor-in-Chief of Wired magazine, a position he’s held since Buy La longue traine by Chris Anderson from Waterstones today! Click and Collect from your local Waterstones or get FREE UK delivery on orders over £

Author: Brakree Tugor
Country: Dominican Republic
Language: English (Spanish)
Genre: Finance
Published (Last): 27 July 2005
Pages: 275
PDF File Size: 15.26 Mb
ePub File Size: 9.74 Mb
ISBN: 350-6-91665-227-9
Downloads: 64811
Price: Free* [*Free Regsitration Required]
Uploader: Vijin

A recent fashion-based model [27] of consumer choice, which is capable of generating power law distributions of sales similar to those observed in practice, [28] takes into account turnover in the relative sales of longuw given set of items, as well as innovation, in the sense that entirely new items become offered for sale.

For example, new items constantly enter most fashion markets. There may be an optimal inventory size, given the balance between sales and the cost of keeping up with the turnover. The long tail concept has found some ground for application, research, and experimentation.

Long tail – Wikipedia

The authors also look toward the future to discuss second-order, amplified effects of Long Tail, including the growth of markets serving smaller niches. An empirical investigation on online software downloads. Anderson states the book got good reviews, but didn’t have much commercial success. In this way, the long tail opens up a large space for trwine works of creativity. A recent study conducted by Wenqi Zhou and Wenjing Duan [22] further points out that the demand side factor online user reviews and the olngue side factor product variety interplay to influence the long tail formation of user choices.

From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink trqine our markets lie and how to get to them. This is used to describe traije retailing strategy of selling a large number of unique items with relatively small quantities sold of each the “long tail” —usually in addition to selling fewer popular items in large quantities the “head”.


If you are a seller for this product, would you like to suggest updates through seller support?

La longue traine : Chris Anderson :

In support of their findings, Wenqi Zhou and Wenjing Duan not only find a longer tail but also a fatter tail by an in-depth analysis on consumer software downloading pattern in their paper “Online user reviews, product variety, and anferson long tail” [1]. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what’s commercially viable across the board. For other uses, see Long tail disambiguation.

In business, the term long tail is applied to rank-size distributions or rank-frequency distributions primarily of popularitywhich often form power laws and are thus long-tailed distributions longuw the statistical sense. Anatomy of the Long Tail”.

La longue traine : quand vendre moins, c’est vendre plus

In Mexico the banks Compartamos and Banco Azteca also service this customer demographic, chrls an emphasis on consumer credit. In other words, whereas traditional retailers have focused on the area to the left of the chart, online bookstores derive more sales from the area to the right. They are also willing to pay higher interest rates than the standard bank or credit card customer. Examples of behaviors that exhibit long-tailed distribution are the occurrence of certain words in a given language, the income distribution of a business or the intensity of earthquakes see: Chrris statistics, the term long-tailed distribution has a narrow technical meaning, and is a subtype of heavy-tailed distribution.

Anderson has explained the term as a reference to the tail of a demand curve. With the digital and hybrid retailers andeeson is no longer a perimeter on market demands.

Economics curves Tails of probability distributions Statistical laws E-commerce. The total sales of this large number of “non-hit items” is called “the long tail”. The “crowds” of customers, users and small companies that inhabit the long-tail distribution can perform collaborative and assignment work.

But where the long tail works, minority tastes become available and individuals are presented with a wider array of choices. Withoutabox Submit to Film Festivals. As the opportunity cost goes down, the choice of TV programs grows and greater cultural diversity rises.


Television is hcris good example of this: Stochastic Modelling and Applied Probability. The observation of such a distribution often points to specific kinds of mechanisms, and can often indicate a deep connection with other, seemingly unrelated systems.

The key supply-side factor that determines whether a sales distribution has a long tail is the cost of inventory storage and distribution.

Anderson, Chris 1961-

Lx an article published inthese authors showed that, while most of the discussion about the value of the Internet to consumers has revolved around lower prices, consumer benefit a. In other words, by proceeding further and further into the long tail, sales may become so small that the marginal cost of tracking them in rank order, even at a digital scale, might be optimised well before a million titles, and certainly before infinite titles.

However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for anderso, one that is just beginning to show its power.

The distribution triane inventory costs of businesses successfully applying a long tail strategy allow them to realize significant profit out of selling small volumes of hard-to-find items to many customers instead of only selling large volumes of a reduced number of popular items. Tan, who suggest that head and tail should be defined by percentages rather than absolute numbers.

In recent years, however, many nations have become obsessed with making money out of selling services, leaving the real business of manufacturing to others. With compelling insight from whistleblowers, researchers, government agents, lawyers, doctors, and environmentalists.